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Chamberlin Flooring

Need something waterproof

Luxury vinyl plank installation in Somerset, WI

A waterproof, wood-look floor for the rooms that are hard on flooring: kitchens, baths, basements and anywhere kids and dogs run.

Dark luxury vinyl plank floor installed in a living room
Vinyl plank in a living room

The short answer

Luxury vinyl plank, or LVP, is a waterproof, wood-look floor that locks together over a prepared subfloor. It suits kitchens, bathrooms, basements and busy households with kids and pets. Chamberlin Flooring handles tear-out, subfloor prep and installation, and every install includes a free storage pod for your furniture.

What will it cost?

See a ballpark for your own floor in about a minute.

Answer four quick questions online. No one comes out unless you book it, and your exact price comes after a free in-home estimate.

Price new floors

Where vinyl plank is the right floor

We love hardwood, and we’ll still tell you when vinyl plank is the smarter pick:

  • Basements and other rooms on concrete
  • Bathrooms, laundry rooms and mudrooms that see water
  • Rentals and busy households that need a tough, low-upkeep floor
  • A wood look on a budget that doesn’t stretch to hardwood

How we do it

Our process, step by step

  1. We measure and check the subfloor

    At the free estimate we measure and look at what the plank will sit on. Flat and solid is what matters.

  2. The pod shows up

    Your free storage pod is delivered so furniture can come out of the rooms.

  3. Old floor out

    If there’s an old floor to remove, we tear it out and haul it away.

  4. Subfloor prep

    Low spots are filled and high spots are taken down. Plank laid over a bad subfloor will click, flex and separate, so this is where we spend the time.

  5. We lay the plank

    Planks are laid out so seams are staggered and cuts at walls, doorways and transitions are clean.

  • Two Chamberlin Flooring installers laying vinyl plank by hand
    Us, laying plank
  • Luxury vinyl plank floor in a hallway leading to a bathroom
    Vinyl plank in a hallway
  • Dark luxury vinyl plank floor in an empty living room
    Vinyl plank in a living room

What to know about vinyl plank

Vinyl plank, laminate or hardwood?

Hardwood is real wood. It lasts for generations because it can be refinished, and it adds the most to a home. Vinyl plank and laminate are both wood-look floors that cost less and can’t be refinished.

Between the two, the difference is water. Vinyl plank is made from synthetic material and is waterproof. Laminate has a fiberboard core that can swell if water gets into it. For basements, baths and kitchens, vinyl plank is the safer choice.

Subfloor prep is most of the job

A plank floor only looks and feels right when what’s under it is flat. Every dip and ridge in the subfloor shows up later as a soft spot, a click underfoot or a seam that opens.

It’s the least visible part of the job, and it’s where a careful installer and a fast one end up with different floors.

Is vinyl plank really waterproof?

The planks are. Water sitting on top of them won’t hurt them. Water can still get underneath at the edges of a room or from below, and that’s a subfloor problem, not a plank problem. In basements we look at moisture before anything goes down.

What affects the price

The plank you choose and how much subfloor prep the room needs are the main factors. If there’s an old floor to remove, tear-out adds to the job.

For a ballpark on your rooms, answer four quick questions in our instant estimate.

Hardwood, vinyl plank and laminate compared

All three can look like wood. They differ in what they’re made of, how they handle water and what happens when they wear out.

Hardwood, vinyl plank and laminate compared
FeatureHardwoodLuxury vinyl plankLaminate
What it isReal wood, solid or engineeredSynthetic plank with a printed wood lookFiberboard core with a printed wood look
WaterFine with spills that get wiped up; not for wet roomsWaterproofFine with spills that get wiped up; the core can swell
Can it be refinished?Yes. Solid hardwood several timesNoNo
Best roomsLiving areas, bedrooms, kitchens, stairsKitchens, bathrooms, basements, mudroomsBedrooms, living rooms, hallways
When it wears outRecoat it or sand and refinish itReplace itReplace it
CostHighestLowerLower

Luxury vinyl plank: common questions

Have one we didn’t cover? Call (715) 954-7833.

What is the difference between laminate and vinyl plank flooring?

Laminate has a high-density fiberboard core with a wood-look layer on top. Vinyl plank is made from synthetic material and is waterproof. Both look like wood and cost less than hardwood, but vinyl plank is the better choice anywhere water is a risk.

Is luxury vinyl plank waterproof?

The planks themselves are waterproof, so spills and wet feet won’t damage them. Water can still reach the subfloor at the edges of a room or from below, so in basements we check for moisture before installing.

Can vinyl plank go over concrete?

Yes. Vinyl plank is one of the best floors for concrete, which is why it’s so common in basements. The concrete has to be flat and dry, and we check both at the estimate.

How much does luxury vinyl plank installation cost?

Vinyl plank costs less than hardwood. The price depends on the plank you choose, the size of the rooms, how much subfloor prep is needed and whether an old floor has to come out. Our instant estimate gives you a ballpark for your own floor in about a minute, and your exact price comes after a free in-home estimate.

Related services

Where we offer luxury vinyl plank installation

Anywhere within about 50 miles of Somerset, WI, on both sides of the St. Croix River. See the full service area.

See what your floors would cost.

Four quick questions. No one comes out unless you book it.